Here’s a neat course I created a couple of years ago (Sept – Dec, 2013) about how to set up and run your own web design business profitably.
Many of the principles are timeless and are still totally relevant today.
The chassis is a simple but powerful tool for understanding, analyzing and optimizing any business that I learned from my business coach several years ago.
Introduction to basic page layout with CSS (note, not CSS3).
Introduction to the fundamental principles of web page layout.
How I doubled the conversion rate of a signup page with a series of simple copy and typography changes.
See how simply changing the introduction text before an important form can deliver a significant boost in conversion rates.
Another fascinating conversion optimization experiment, this time testing variations of a website’s home page headline.
An interesting little test, simply adding a link back to the top of detail pages.
In this CRO worked example, Ben Hunt shares the changes he made to a top marketer’s squeeze page. Focuses in particular on copywriting and usability changes.